Set it up once, then let it create content.
Introduce your brand and the AI handles the rest. Create, schedule and auto-publish to 6 platforms — no technical skills needed.
Sign up and create your first workspace.
Sign up for Lobster Lead and open your first Workspace: the home base where you run the digital marketing for your brand or your client.
- Signing up and creating an account
- Logging in
- Creating a new Workspace
- Getting your first workspace ready to use
Choose the plan that fits your needs.
Plans let you manage the platform’s features and your Lobs credits to match how you work. Pick your plan, complete the payment and pick up where you left off.
- Getting to the Plans page
- Reviewing and choosing the right plan for you
- Completing the payment steps
- Carrying on with your account after purchase
Create your brand; add your keywords and hashtags.
Create your new brand, fill in its details and add the keywords and hashtags your content will use. This is where Lobster Lead starts getting to know your brand.
- Creating a new brand
- Defining your brand details
- Adding keywords
- Setting brand-specific hashtags
Open the Integrations area.
Integrations connect Lobster Lead to the channels and data sources you use, so you manage everything from one workspace. This video shows how to get there and how to reach the account you want to connect.
- Getting to the Integrations area
- Viewing the available integrations
- Choosing the account you want to connect
- Starting the connection steps
Connect your website: blog integration.
Connect your website and manage the SEO-focused blog posts you create in Lobster Lead right alongside your site’s own content workflow.
- Getting to the blog integration area
- Entering your website’s connection details
- Starting the integration and completing the connection
- Checking the integration status
Connect your social media accounts.
Once your accounts are connected, you start managing your content and your social media work through them.
- Getting to the social media integrations
- Choosing the platform you want to connect
- Connecting and authorizing
- Checking the connection status
Finish setup in 10 minutes.
No credit card required. Create your first content for free.
Introduce your brand to the AI: My Brand Info.
My Brand Info is the core area where Lobster Lead learns your brand and draws on it while creating content. Define it once; it’s used across your social media, blog and GEO content.
- Viewing and editing your brand info
- Describing your brand and the services you offer
- Setting your target audience and brand voice
- Getting the info ready for content creation
Sync your brand info.
The second stage of My Brand Info: check your existing info and sync it. As long as it stays current, your content is created from up-to-date brand data.
- Checking your existing brand info
- Syncing your brand info
- Reviewing the info after syncing
- Getting the latest info ready for content creation
Create your content in AI Studio.
AI Studio is the workspace where you turn your ideas and brand info into content. Describe what you want, let the AI create it, then review it.
- Getting to AI Studio
- Starting content creation
- Describing the content you want
- Reviewing the result and getting it ready to use
Build your weekly content plan.
With Weekly Plan, you stop planning posts one by one and set up a steady content routine for your brand: everything to be prepared, in a single plan.
- Getting to Weekly Plan
- Creating a new weekly plan
- Reviewing the suggested content
- Managing your weekly content routine
Review your analysis results, spot opportunities.
The Analysis Results screen helps you assess your data at a glance, see what stands out and decide your next move.
- Viewing completed analyses
- Reviewing analysis results
- Assessing the standout data
- Deciding your next actions
Common questions
Yes. Lobster Lead is built for everyday users. You need no coding skills and no digital marketing experience. You use it the way you’d talk, in plain language.
Start today, and by the weekend your social media is running.
500+ brands already use it. Your turn.